Google - Experiment rapidly, embrace failure.
Apple - Every aspect of your brand should be as good as the product.
Zipcar - Stop selling products, start selling services.
GOOD Magazine - Set the agenda and let your customers spread the conversation.
Amazon - Identify parts of our business that could be offered as additional services.
Facebook - Create the playground and let your customers define your offering.
Virgin - Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.
Twitter - Stay flexible, allow your audience to dictate how your services or products are used.
IKEA - Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable.
Skype - Reach scale with free product, make money from premium services.
(via PFSK)
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