Music & Advertising Keynote: Translation's Steve Stoute
"We just signed Lady GaGa, and we're treating her like a brand. We're treating her exactly like we treat Samsung, like we treat Target. We're treating her exactly the same way, building her brand story, finding the right partnerships, etc. So we're turning the model around differently. We always represent the brands, but now we're actually going to represent the artist as brand, which is new and exciting for the company."
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