Showing posts with label marketing and bullshit. Show all posts
Showing posts with label marketing and bullshit. Show all posts

Sunday, November 21, 2010

Pursuit of Passion: Diversity in Advertising

Directed by Tomas Whitmore P.O.P. (Pursuit in Advertising), is a documentary made for the American Association of Advertising Agencies to highlight the lack of diversity in the ad-world. "The ultimate goal is to inspire the next generation of creatives to pursue their passions, and put the Advertising Industry on their radar as a prosperous career choice. At the end of the day, this is a very important project both socially, and for the industry, because they can only survive with fresh, young talent that is reflective of the world we live in, diverse and full of color."

Tuesday, September 28, 2010

Thats Cool

Coke Zero inverted pyramid display by Leo Burnett Manila.

Wednesday, August 25, 2010

Steve Stoute Feature in Time Magazine

Stoute is poised to translate the biggest trend on the horizon, what he calls "the tanning of America." The growing African-American, Hispanic and Asian-American populations together command an estimated $2 trillion in buying power. The tanning concept, he says, is built around not the physical reality of different racial makeups but rather what he calls "a shared mental complexion." To make a brand relevant, companies need to understand that multicultural advertising is no longer a niche strategy: multicultural is what America looks like.

And that is why I look up to him.

Read the full article here

Sunday, August 15, 2010

Dr Martens 50th Anniversary USB Boot

Dr. Martens Limited Edition 50th Anniversary 2GB USB drive in the shape of one of their classic boots.

Tuesday, February 16, 2010

Wednesday, September 9, 2009

GENIUS

Australian ad agency Whybin TBWA created this brilliant set to promote the Sydney International Food Festival coming up next month.Different countries are represented by their respective flags. The kicker is, all the flags are made up of different foods from their native countries.







Thursday, September 3, 2009

"In an Absolut world.....There are no labels"

To stay true to the above quote, Absolut Vodka has decided to launch it’s No Labels Edition of it’s popular liquor.

Tuesday, August 11, 2009

Good Brands Report: Lessons From The Top 10 Brands


Google - Experiment rapidly, embrace failure.

Apple - Every aspect of your brand should be as good as the product.

Zipcar - Stop selling products, start selling services.

GOOD Magazine - Set the agenda and let your customers spread the conversation.

Amazon - Identify parts of our business that could be offered as additional services.

Facebook - Create the playground and let your customers define your offering.

Virgin - Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.

Twitter - Stay flexible, allow your audience to dictate how your services or products are used.

IKEA - Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable.

Skype - Reach scale with free product, make money from premium services.
(via PFSK)

Thursday, July 9, 2009

Translation Marketing Signs Lady GaGa


Music & Advertising Keynote: Translation's Steve Stoute

"We just signed Lady GaGa, and we're treating her like a brand. We're treating her exactly like we treat Samsung, like we treat Target. We're treating her exactly the same way, building her brand story, finding the right partnerships, etc. So we're turning the model around differently. We always represent the brands, but now we're actually going to represent the artist as brand, which is new and exciting for the company."

Friday, May 29, 2009

Fast Company's 100 Most Creative People in Business

Honorable Mention: 49)Tyra Banks, 22) Damien Hirst, 70)KAWS, 68)Zaha Hadid, 48)Jimmy Iovine, 36)Pharrell, 62)Hussein Chalayan, 21)Tyler Perry

Get the whole list here

Monday, April 27, 2009

Automobile Advertising Battle

An amazing advertising duel between Audi and BMW that quickly involved Subaru and Bentley. At the left, a billboard with Audi’s provocation statement “Your move, BMW,” and on the right side “Checkmate” by BMW. (seen on Beverly Glen and Santa Monica in Los Angeles, Ca)