Steve Stoute Feature in Time Magazine

Stoute is poised to translate the biggest trend on the horizon, what he calls "the tanning of America." The growing African-American, Hispanic and Asian-American populations together command an estimated $2 trillion in buying power. The tanning concept, he says, is built around not the physical reality of different racial makeups but rather what he calls "a shared mental complexion." To make a brand relevant, companies need to understand that multicultural advertising is no longer a niche strategy: multicultural is what America looks like.

And that is why I look up to him.

Read the full article here